Resources
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
TERM
Trade Calendar
Schedule of planned promotions by week and retailer.
Definition
The trade calendar lists price events, features, displays, and costs.
How to Calculate
Build a week-by-week plan and update actuals.
Why it Matters
Aligns teams and avoids conflicts.
Key Advantages
Improves inventory and media sync.
Example
Feature weeks 18, 26, and 40 with displays.
Use it to
Map promotional and pricing events across weeks to coordinate support timing. Compare planned versus actual execution to diagnose miss and overlap.
