Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Trip Incidence
Percentage of trips that include the category or brand.
Definition
Trip incidence measures how often a product appears in baskets compared to total trips.
How to Calculate
Divide basket trips by total trips and multiply by 100.
Why it Matters
Shows penetration at the trip level and category relevance.
Key Advantages
Simple metric for comparing across categories.
Example
If 2,000 of 10,000 trips include cereal, trip incidence is 20 percent.
Use it to
Measure percent of trips containing the item to assess how often it enters baskets. Compare trip incidence by banner to identify where placement or pricing can improve inclusion.
