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Units per Trip
Average number of units bought each trip.
Definition
Units per trip equals total units divided by number of trips.
How to Calculate
Divide units by trips in panel data.
Why it Matters
Signals trade-up and pack strategy effects.
Key Advantages
Simple and intuitive.
Example
1.6 units per trip for cereal.
Use it to
Compute average units purchased per basket to gauge purchase depth. Compare across regions or missions to detect where deeper baskets can be encouraged.
