Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Units per Trip
Average number of units bought each trip.
Definition
Units per trip equals total units divided by number of trips.
How to Calculate
Divide units by trips in panel data.
Why it Matters
Signals trade-up and pack strategy effects.
Key Advantages
Simple and intuitive.
Example
1.6 units per trip for cereal.
Use it to
Compute average units purchased per basket to gauge purchase depth. Compare across regions or missions to detect where deeper baskets can be encouraged.
