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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Valuation Parameters
Inputs used to value promotions or media.
Definition
Valuation parameters include baseline, lift, subsidy, and cost assumptions.
How to Calculate
Document assumptions and sources, then review often.
Why it Matters
Assumptions drive ROI results.
Key Advantages
Improves transparency and buy-in.
Example
Baseline of 800 units, lift of 25 percent, subsidy 40 percent.
Use it to
Set inputs used to value financial outcomes such as discount rate or lifespan. Adjust parameters to test sensitivity of valuation conclusions.
