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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Velocity
Sales rate normalized by distribution.
Definition
Velocity is sales per store, per TDP, or per million ACV, used to compare items fairly.
How to Calculate
Divide sales by stores selling, TDP, or ACV as needed.
Why it Matters
Removes distribution bias in comparisons.
Key Advantages
Core KPI for assortment and resets.
Example
$150 per store per week in grocery.
Use it to
Normalize sales by distribution to compare selling rate across items and stores. Use velocity to guide SKU prioritization and shelf allocation.
