Industries
Resources
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Velocity
Sales rate normalized by distribution.
Definition
Velocity is sales per store, per TDP, or per million ACV, used to compare items fairly.
How to Calculate
Divide sales by stores selling, TDP, or ACV as needed.
Why it Matters
Removes distribution bias in comparisons.
Key Advantages
Core KPI for assortment and resets.
Example
$150 per store per week in grocery.
Use it to
Normalize sales by distribution to compare selling rate across items and stores. Use velocity to guide SKU prioritization and shelf allocation.
