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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Velocity
Sales rate normalized by distribution.
Definition
Velocity is sales per store, per TDP, or per million ACV, used to compare items fairly.
How to Calculate
Divide sales by stores selling, TDP, or ACV as needed.
Why it Matters
Removes distribution bias in comparisons.
Key Advantages
Core KPI for assortment and resets.
Example
$150 per store per week in grocery.
Use it to
Normalize sales by distribution to compare selling rate across items and stores. Use velocity to guide SKU prioritization and shelf allocation.
