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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Volume Decomposition
Breaking total volume into base and incremental parts.
Definition
Volume decomposition separates baseline sales from promotion-driven sales and mix effects.
How to Calculate
Use models to attribute sales to base, price, feature, display, and seasonality.
Why it Matters
Shows what truly drives growth.
Key Advantages
Improves planning and spend allocation.
Example
70 percent of growth came from distribution, 30 percent from price.
Use it to
Split volume into drivers such as price, mix, distribution, and merchandising. Use decomposition to pinpoint which levers caused observed changes.
