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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
YAG
Year ago period used for comparisons.
Definition
YAG refers to the same period one year prior; used as a benchmark.
How to Calculate
Match weeks or months to the prior year period.
Why it Matters
Controls for seasonality in comparisons.
Key Advantages
Keeps trend reads consistent.
Example
Sales up 6 percent versus YAG.
Use it to
Measure prior year performance to establish year-ago baselines. Use YAG to interpret change correctly by anchoring to comparable periods.
