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TERM
YAG
Year ago period used for comparisons.
Definition
YAG refers to the same period one year prior; used as a benchmark.
How to Calculate
Match weeks or months to the prior year period.
Why it Matters
Controls for seasonality in comparisons.
Key Advantages
Keeps trend reads consistent.
Example
Sales up 6 percent versus YAG.
Use it to
Measure prior year performance to establish year-ago baselines. Use YAG to interpret change correctly by anchoring to comparable periods.
