Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
YTD
Year-to-date performance from January 1 to today.
Definition
YTD aggregates results from the start of the fiscal or calendar year to the current date.
How to Calculate
Sum daily or weekly results from year start to current period.
Why it Matters
Shows progress toward annual goals.
Key Advantages
Smooths short-term volatility.
Example
YTD dollar sales are $2.4 million.
Use it to
Aggregate performance year-to-date to monitor cumulative progress. Compare YTD to annual goals to inform pacing and required adjustments.
