Industries
Liquid Mix is so Powerful
It feels like having your own media analyst with up to a 45x return on investment... read more
Company
Resources
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
CASE STUDIES
Winning Retail and
Brand Strategies
See how Circana can help your business grow.
Market and Consumer Measurement
Focus on the who, what, where, when, and why behind purchases.
Digital out-of-home (DOOH) displays - on roadways, transit shelters or in airports - are bold, eye-catching, and unmissable, enabling advertisers to engage commuters, travelers, and shoppers while out and about. But do these displays drive sales? That’s the question an iconic beverage brand posed to Clear Channel Outdoor (CCO).
For over a century, CCO has been an out-of-home advertising leader, helping to build brands through its large-scale media placements. But public advertising displays aren’t just about brand building. CCO’s data-led solutions help advertisers plan, measure, and optimize their campaigns’ impact, proving that out-of-home doesn’t just drive awareness; it drives engagement at every stage of the marketing funnel. So when an iconic beverage brand wanted to understand the impact of their OOH campaign on product sales, CCO partnered with NCS to measure sales lift for the campaign.
Food and Beverage
Innovation
Identify opportunities with the industry’s most accurate and predictive innovation solutions.
A toy manufacturer sought to better understand historical trends across categories and key themes that drove the major peaks across these categories. The Circana team identified and explored 20 peaks across categories to evaluate how brands used different levers and benefited from demand trends to drive growth. Circana translated its findings on historical effects into predictions about future subcategory growth.
Toys
Marketing
Target the right consumers with the right messages to get the most from your advertising spend.
A global automotive leader needed to optimize $700 million in annual marketing spend across 10 diverse markets spanning Asia to South America. With media channels, sales incentives, branding, and tactical campaigns all competing for resources, the brand required a clear roadmap to ensure every investment delivered stronger performance while balancing short-term sales with long-term brand equity.
Automotive
Retail media is being sited as the third wave of digital media, yet 85% of transactions are still completed instore. Co-op wanted to understand whether their extensive instore media toolkit, combined with 15.4M weekly transactions offered value to brands beyond immediate conversion.
Hypothesis:
"Does convenience media drive positive brand awareness and mid term recall to result in a positive sales impact to surrounding Halo stores."
Food and Beverage
A global technology hardware leader needed to understand how media, in-store marketing, and price promotions influenced sales of premium and non-premium product categories. Advertising budgets had decreased by 24% year over year, and the company faced intense competitive pressure while shifting focus to higher-margin premium products.
Consumer Technology
At the end of 2023, HiPRO, Danone's protein yogurt brand, chose TikTok to boost brand consideration as well as push conversion, in order to overcome seasonality. The company aimed to increase sales all year long (especially during winter) by launching a multimedia campaign using TikTok as the core platform.
Food and Beverage
NIVEA Micellar Water came to TikTok to promote the relaunch of its product, increase relevance and drive sales both online and offline.
NIVEA chose TikTok as the only channel to revitalise the brand, using different formats such as Top Feed and In-Feed Ads to expand reach and increase video views.
Beauty, Health and Wellness
Analytics
Optimize price, promotion, assortment, and forecast demand for growth.
In the immediate aftermath of the pandemic a large foodservice manufacturer needed to find a way to get a pulse on where the industry was headed. For years they relied on Circana’s customized forecasting capabilities for specific projects, but they now needed a more standard, quicker, ongoing, and affordable read on the broader market for better demand planning.
Foodservice
A leading, global food and beverage manufacturer has been losing value share in the UK for the past five years despite out-promoting the market in terms of percent volume sold on discount. In addition, one of the key retailers they collaborate with also promotes heavily, further eroding the category. Both the manufacturer and the retailer needed to identify ways to reduce the promotional intensity in the category.
Food and Beverage
A large beverage manufacturer was losing market share over the past year. The client wanted to revert the negative share trend without losing profitability but couldn’t determine whether a permanent price reduction versus in-out price promotions was the best strategy. They requested a full portfolio evaluation of their 46 brands to identify the best pricing strategy.
Food and Beverage
Technology
See one of the industry's leading open, cloud-based technology platforms in action.
