CPG & Retail
Metrics Explained

Buy online, pick up in store.

Regular shelf price without temporary discounts.

Estimated sales without promotions.

Weeks of promotion weighted by base sales.

One hundredth of a percentage point.

Mix of products in a shopper’s basket.

Average number of items in a shopping basket.

Number of shopping trips that include the category or brand.

Average dollar amount spent per trip.

Tracks average dollar spend per basket.

A statistical approach that updates beliefs with data.

Rank compared to top performers in a peer set.

Brand sales per capita in a market versus national average.

Percentage of category sales captured by a specific brand.

Percent of exposed shoppers who purchase after a promotion or campaign.

Profile of shoppers based on age, income, household size, and other traits.

Average spend or units purchased per buying household in a given period.

Direct costs to produce and ship goods.

A firm that makes and sells consumer packaged goods.

Processes to produce packaged goods at scale.