CPG & Retail
Metrics Explained

Breakdown of sales by retail channel.

Revenue split by geographic region.

Revenue split by retailer.

Total sales volume of stores, used to weight distribution and reach.

Sales normalized by distribution points.

Products that frequently appear together in a single shopping basket.

Letting shoppers try products before buying.

An identifier used to link stores or media zones in datasets.

A what-if case for planning or testing.

Regular patterns in demand across the year.

Additional placements beyond the main shelf.

Percentage of a shopper’s category spend captured by your brand.

Price shown on the shelf tag.

Temporary cuts from the shelf price.

Marketing focused on the path to purchase.

How quickly a product or campaign launches.

Average dollars each buying household spends on the brand in a period.

A geographic label used in retail or media reporting.

A longitudinal panel of the same households over time.

Matching a new store to the closest peer group for forecasting.