CPG & Retail
Metrics Explained

Syndicated channel that combines multi-outlet retailers.

Large metropolitan areas with high sales volume.

Your percent of category sales.

Sensitivity of demand to a change in a driver.

Mass merchandise channel with broad assortment.

Schedule and budget for advertising across channels.

Flags that describe the type of promotional support.

Incremental results per unit of support.

A small website focused on a single campaign or topic.

Commissary and exchange retail channels serving military communities.

A simplified representation of reality used to analyze or predict.

Simulation method using random sampling.

Value today of future cash flows discounted back.

Households that enter the category for the first time in a period.

Buyer movement across periods.

A metric that does not sum cleanly across dimensions.

Price paid when no promotion is active.

Sales volume that occurs without promotions.

Budget spent on production or fees, not media delivery.

Percent of stores that carry the item.