CPG & Retail
Metrics Explained

High-quality execution of features, displays, and pricing.

Weeks of support weighted by tactic quality.

Share of variance explained by a model.

Return relative to the cost of an action.

Standard shelf price without discounts.

The share of the market not yet covered by your brand.

The outcome a model tries to explain or predict.

The share of the market not yet covered by your brand.

A group of related products managed together.

Analysis of retail and shopper data to drive decisions.

Specific performance metric used to track retail success, such as sales or distribution.

Number and quality of retailers that carry your brand.

Price discounts delivered via code or media.

Households loyal to a specific retailer.

A retailer-defined geographic planning area.

Average number of retailers shopped by each household.

Percentage of buyers who repurchase within a defined period.

A code a manufacturer uses to identify one item in its product lineup.

Small and Medium-sized Business

Breaks down sales growth into contributing factors.