CPG & Retail
Metrics Explained

A price point where demand changes sharply.

Price normalized to a standard size.

Price for one package, regardless of size.

Cost of a product normalized by weight.

Average price per selling unit.

Visualizes how each factor contributes to product performance changes.

Percentage of brand or category sales captured by a single product.

Financial statement of revenue, costs, and profit.

Price during a promotion.

Set of SKUs included in a promotion.

Sales that occur under a merchandising condition.

Units sold on promotion.

The mix of tactics used to promote an item.

When promotions run across the calendar.

Increase in sales due to a promotion.

Short bursts of media or promo repeated over time.

Main factors that influence shoppers to choose a product, such as price or taste.

How often buyers purchase in a period.

Units or dollars bought per trip.

Segments of shoppers built from actual purchase behavior, not demographics.