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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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25-34-year-olds are

21%

more likely to drink pumpkin coffees than the average consumer

Quick Insight

It's that time of year again... pumpkin spice is back. 🎃☕

 

According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.

 

Are you team “too early” or “right on time”?

Company

Solutions

Not sure where to start?

Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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LIQUID DATA™ ESSENTIALS

When Your Data Speaks Retail

See performance the way retailers do without the need for a large team or budget. Built for small and mid-sized suppliers working with major retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

See performance the way retailers do without the need for a large team or budget…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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Experts
Executive Thought Leaders

Prominent companies and merchants trust our Executive Thought Leaders for insightful, data-driven analyses of the retail landscape and evolving consumer preferences. Whether gearing up for events like earnings reports or engaging in comprehensive strategic planning, our Executive Thought Leaders offer expert counsel to senior leaders across various sectors.

Kiara Barrett

Global Head of Thought Leadership

Sally Lyons Wyatt

Global EVP & Chief Advisor Consumer Goods & Foodservice Insights

David Portalatin

Senior Vice President and Industry Advisor Food and Foodservice

Image by Luke Chesser

Industry Expertise

U.S Industry Experts

With in-depth knowledge of the industries they serve, our industry experts help clients understand and react to changes in the market by thoroughly examining the key drivers behind category performance and trends.

Brad Akyuz

Executive Director, Connected Intelligence®

Melissa Altobelli

Senior Vice President, Dairy and Bakery Practice Leader

Ben Arnold

Executive Director, Industry Analyst, Consumer Technology

Natallia Bambiza

Director, Beauty Category Analyst, Makeup and Hair

John Buffone

Vice President, Industry Advisor, Media Entertainment

Kristen Classi-Zummo

Executive Director, Industry Advisor, Apparel

John Crawford

Dairy Client Insights Leader

Lauren Cropsey

Principal, Industry Advisor, U.S. CPG

Mike Crosby

Senior Industry Advisor, IT Thought Leadership
Commercial B2B / Consumer Technology

Kristin Crouse

Senior Vice President, Client Insights

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

Chris DuBois

Executive Vice President, Perimeter Practice Leader

Thomas Elliot

Senior Director, Business Development

Jennifer Famiano

Executive Director, Beauty Industry Analyst

Tia Frapolli

President and Office Supplies Industry Expert

Paul Gagnon

Vice President, Industry Advisor, Consumer Technology

Beth Goldstein

Executive Director, Industry Advisor, Footwear and Accessories

Stephen Hinz

Executive Director, Juvenile Products

Eddie Hold

President, Connected Intelligence®

Kristin Hornberger

Executive Vice President and Practice Leader Wellness, Beauty, and Homecare.

Larissa Jensen

Senior Vice President, Global Beauty Industry Advisor

Daniel Joyner

Consultant, Complete Consumer

John Kacedan

SVP, Client Sales and Insights

Cara Loeys

Vice President and Industry Advisor, CPG, Food & Beverage

Scott Love

Principal, Senior Vice President of Retail Client Solutions

Lisa Maas

Principal & Lead, Innovation Practice, Circana Global Solutions

Kristen McLean

VP, Client Insights, U.S> Book & Entertainment

Jonna Parker

Principal II, Fresh Foods Client Insights Group

Mat Piscatella

Executive Director, Games

Dan Sadler

Principal, Client Insights

Scott Scanlon

Executive Vice President, Alcoholic Beverages

Nathan Shipley

Executive Director, Industry Analyst Automotive

Lindsay Shore

Industry Analyst, Audio Products

Patrick Sinclair

Executive Vice President, Professional Services and New Frontiers

Canada Industry Experts
Jeff Bowes

Industry Analyst, Toys

Alecsandra Hancas

Industry Analyst, Retail

Vince Sgabellone

Industry Analyst, Food and Foodservice

Pam Wood

Industry Analyst, Home

LATAM Industry Experts
Renee Badiola

Director, Home Industry & Office Supplies Industry Analyst

Israel Krauss

Executive Director, LATAM Retail Analyst

Jaime Negrete

Industry Analyst, Technology

Ana Seccato

Director, LATAM Beauty Analyst

Europe Industry Experts
Maria Bertoch

Industry Expert, Foodservice

Ramaa Chipalkatti

Director, Consumer Goods

Mathilde Lion

Executive Director, Industry Analyst, Beauty

Fernando Perez

Vice President, Industry Analyst, Toys, Spain

Jochen Pinsker

Senior Vice President, Industry Advisor, Foodservice

Ananda Roy

Senior Vice President and Industry Advisor, Consumer Goods

Frédérique Tutt

Vice President, Industry Analyst, Toys

APAC Industry Experts
Daniel Bone

Insights Director, Circana Australia

Julie Bramley

Insights Director, Circana New Zealand

Gimantha Jayasinghe

Senior Vice President, Deputy Managing Director

Alistair Leathwood

Head of Analytics, Insights, and Media, APAC

Samuel Yan

E-commerce Commercial Lead, China

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